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Mother is a creative agency with offices in London, New York and Buenos Aires. Mother is one of UK’s largest independent advertising agencies with a reputation of being one of the cooler agencies in the world. 〔http://www.adbrands.net/uk/mother_uk.htm〕 ==History== Founded around a London kitchen table in 1996〔http://www.creativereview.co.uk/cr-blog/2008/august/somers-town-a-new-experiment-in-brand-communication | http://www.independent.co.uk/news/media/mothers-of-invention-ten-years-of-the-ad-agency-that-rewrote-the-rules-425970.html〕 by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville.〔http://www.computerarts.co.uk/interviews/mother〕〔http://www.campaignlive.co.uk/news/605425〕〔http://sip-trunking.tmcnet.com/news/2006/11/17/2088359.htm〕〔http://www.andyawards.com/jurors/2004/BrockhoffLibby.php〕 Mother has over 400 employees in three continents after Mother New York was founded in 2003, and Madre, based in Buenos Aires launched in 2005. The agency is known for advertising campaigns from the early Levi’s Odyssey spoof for Lilt,〔http://www.campaignlive.co.uk/news/148791/〕 its celebrity-fronted "Goldspot" cinema adverts for Orange,〔http://www.campaignlive.co.uk/features/895728/〕 "Here Come The Girls" for Boots〔http://creativity-online.com/work/boots-here-come-the-girls/3005〕 and the PG Tips campaign featuring Al and Monkey. The agency has a reputation for campaigns beyond traditional advertising having produced a feature length film for Eurostar Somers Town,〔http://www.creativereview.co.uk/cr-blog/2008/august/somers-town-a-new-experiment-in-brand-communication〕 a comedy gala for Amnesty International to celebrate its 50th anniversary〔http://www.fastcocreate.com%2F1679971%2Fagency-mother-london-orchestrates-the-secret-policeman-s-ny-ball-with-colbert-stewart-coldpl&ei=YpiqT7e-Mcaw8gOt0OSCBQ&usg=AFQjCNFecfcJMqkiUZ9-QHykXS2PPeQulg〕 and a live fashion spectacular for Target.〔http://www.ted.com/initiatives/aws/target_kaleidoscopic_fashion_s.html〕 Mother has pioneered a creative culture where all employees work directly with clients, including the creative teams. In changing to a corporate employee-valued culture, Mother included open work spaces, casual dress, "self-improvement bonuses", birthdays off and prompt recognition and rewards for good work. Focusing on employee needs generated more awareness of customer needs and services leading to both customer and talent retention. Between 2002 to 2005 revenue tripled. It is the agency of record for many brands including: Coca-Cola, Stella Artois, Beck's, Boots, IKEA, COI (Government anti drugs), PG Tips, Pot Noodle, Amnesty International, HTC, Jacobs Coffee and Acer. Mother London's billings were $247 million in 2014, down 5.2% from 2013. 〔http://adage.com/article/global-news/lowe-ceo-michael-wall-heads-mother-global-ceo/298602/〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mother (advertising agency)」の詳細全文を読む スポンサード リンク
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